Lead generation is a $26 billion industry.
The challenge today is being often noticed, being seen nowadays became the close twin to being completely ignored.
We are constantly rushing to the next thing, ignoring completely what’s in front of us.
Visibility without engagement is doomed to fail.
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Affiliate programs are doing extremely well for financial services because the value of each customer is so profitable.
Affiliate Marketing biggest drawback – You don’t control the message & it might hurt your brand.
Which affiliate marketing strategy is the most effective (for startups)?
For early stage startups using a network is the fastest way to get started, since each network already has so many active members you could start with directly.
The alternative is recruiting affiliates on your own, which takes significant time & money.
Setting up an affiliate program on one of these existing affiliate networks is relatively easy but it’s going to cost you some money.
In case you are thinking about recruiting, start with existing customers, they are already familiar with you and they have a connection with your brand.
Taking it one step further you could offer them in return instead of money some extra features or extend their subscriptions.
Next, try to round up the influencers from different platforms: bloggers, social media, publishers & email list curators (gold).
Affiliate Marketing – round up the influencers & round up the gold
You should start building a relationship with them, help them, provide your product for free.
Odds are they’ll review it & provide great promotion, if your product is truly special.
2 Proven Affiliate Marketing Strategies That Never Fail
When it’s done correctly coupons can offer great value proposition, explaining why they are so popular.
That’s one of the most efficient & direct ways to drive traffic, if you have the option to use them you should definitely consider it.
#2: Product Review
Providing valuable information to your target audience is a proven way to drive traffic and it’s straightforward.
The blogger writes about a product/service – presenting the features and addressing any concerns, and then includes affiliate link, where the readers can go and buy the product.
Optimize Your Strategies With 2 Simple Steps
- Payouts. Keep it simple, know exactly how much you can spend to get a specific action & keep it well below.
- Test different affiliate programs such as Commission Junction, Pepperjam, ShareASale, or more specific networks targeted at your type of product/service.
Before you go & earn some more, please share 😉